After watching a number of family members experience hair loss and finding nothing on the shelves that could help, Jaspreet began blending oils at home. What started as a way to support the people she loved gradually evolved into something bigger. With no formal beauty background, she taught herself every step: from sourcing organic ingredients to working with small-batch producers to building the brand alongside motherhood and personal setbacks. When she experienced postpartum hair loss herself, it strengthened her resolve and reignited the vision she had put on hold. Today, the brand reflects resilience, self-education and a commitment to creating considered, purposeful solutions rooted in lived experience.