Kitemark
“The Kitemark screams look what they’ve done and you can do it too.”
What is the kitemark
The Buy Women Built kitemark is more than a logo. It’s a symbol of identity, belief, and possibility.
It tells the world that a brand was built by a woman — born from lived experience, from someone who saw a gap and had the courage to create something better.
Our community wears it with pride on packaging, websites, and campaigns because it stands for something bigger than any single business. It helps customers use their everyday shopping power to back real founders and fuel a stronger, fairer economy.
And it does something even more powerful.
When the next generation see the kitemark on brands they already love, it tells them that thisis a path
It quietly creates new role models, proof of what women can do.
Proof the kitemark sells
The NielsenIQ x Buy Women Built report makes one thing clear: visibility matters. Here’s what the data shows:
Purchase intent doubles when the BWB Kitemark is shown.
Customers buy more, not just spend more, when they know a brand is women-built.
At Whole Foods Market, the “She Built This” takeover boosted sales 18% and unit growth 35%.
+30%
Growth of BWB brands is ten times faster than the rest of the UK FMCG market at just 3%.
62%
of shoppers and 74% of women choose women-built brands over similar products when they see the kitemark.
20%
The sales uplift driven by the BWB aisle on Ocado, with some brands soaring over 100%.
Statistics from The NielsenIQ Report, The Power of Saying "She Built This" | June 2025
More than 100 products already display the Kitemark
Founders
Join the community to get the kitemark license
Shoppers
Look out the kitemark and tag us when you see it in the wild 👀