bwb mark
“The bwb mark screams look what they’ve done and you can do it too.”
What is the bwb mark?
Our badge of identity. Our community wears this mark with pride on products, packaging, websites, adverts, and more! To show the world that this brand is built by a woman. It turns everyday shopping choices into powerful purchases that back real founders.
Proof the BWB mark sells
The NielsenIQ x Buy Women Built report makes one thing clear: visibility matters. Here’s what the data shows:
Purchase intent doubles when the BWB Mark is shown.
Customers buy more, not just spend more, when they know a brand is women-built.
At Whole Foods Market, the “She Built This” takeover boosted sales 18% and unit growth 35%.
+30%
Growth of BWB brands is ten times faster than the rest of the UK FMCG market at just 3%.
62%
of shoppers and 74% of women choose women-built brands over similar products when they see the BWB Mark.
20%
The sales uplift driven by the BWB aisle on Ocado, with some brands soaring over 100%.
Statistics from The NielsenIQ Report, The Power of Saying "She Built This" | June 2025
More than 100 products already display the BWB mark
Founders
Join the community to license the BWB Mark
Shoppers
Look out the BWB Mark and tag us when you see it in the wild 👀