Campaigns

Footballers and Founders have more in common than you think: grit, resilience, discipline, self-belief.

In a landmark campaign, Buy Women Built, partnered with Manchester City Football Club, one of the most iconic football clubs in the world, to shine a light on the power of women built brands. Featuring superstars like Jack Grealish, John Stones, and Alex Greenwood alongside incredible female founders, the campaign brought together two worlds to inspire the next generation to dream big and build boldly.

The BWB She Built This Conference marked the first time founders, retailers, thought leaders and members of the government gathered under one roof to honour the true impact of Buy Women Built brands. 

It was at this landmark event that we unveiled the groundbreaking Nielsen research report proving what we have always known to be true; when consumers know a brand is women built they are much more likely to buy it. 

The day was a celebration of what has already been achieved and the huge potential that is yet to be unlocked. It also served as a powerful reminder that when we back women who built, we all move forward.

Our celebration at 10 Downing Street honoured the importance of the Buy Women Built Kitemark, now proudly displayed on thousands of products across the UK.

This day was about more than a logo; it was a powerful symbol inspiring women to say, “I can do this,” and girls everywhere to believe, “I can be this.”

It was a moment that captured the spirit of possibility and the celebration of a growing movement that champions women built brands at every level.

The BEGIN course, run in collaboration with Digital Boost, helps hundreds of future entrepreneurs launch their businesses.

It distils the insights and experiences of our founders into practical, bite-sized lessons designed to empower future women entrepreneurs to take the leap and build their own brands.

Crafted from the essential knowledge of our founders, the course provides an action-based foundation for building a successful business.

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JCDecaux amplified the International Women’s Day 2024 initiative by securing prominent central London locations to showcase the women behind Buy Women Built brands. The campaign highlighted the diversity of these founders and demonstrated the power of representation. During this time, Londoners saw women whose stories and backgrounds reflected their own, reinforcing the message that entrepreneurship is open to all.

The Little Entrepreneurs activation extended this vision to the next generation by presenting young girls with real-life role models. By seeing women at every stage of the entrepreneurial journey, they were shown that building a business is an achievable ambition and a dream within reach for anyone.