Minnie launched BarberBoss in 2020 to make high-performance grooming tools more accessible for everyday routines. Built on the belief that everyone deserves to look sharp, feel confident and get reliable results without overcomplication, the British brand designs powerful, easy-to-use tools for professional barbers, first-time users and households alike. BarberBoss combines practical innovation, professional-level performance and straightforward design, helping customers show up at their best every day.