Eniye, an ex-beauty buyer, got the idea for BEAME after a period of intense stress left her skin reactive and was made so much worse by the sun. When she couldn’t find SPF that supported stressed skin or made reapplying on-the-go easy, she decided to create her own. That journey became BEAME: a sun care brand backed by L’Oréal, Adobe and Steven Bartlett (even before launch) designed to turn reapplying on the go into a fun habit.