Rebecca first conceived Boho Betty after travelling overseas and finding inspiration in the cultures, textiles, gemstones and beads she discovered along the way. She launched the brand in 2010 to create affordable, ethical and hand-crafted jewellery that helps people feel good, express their individuality and build their own unique style. Boho Betty combines colourful, travel-inspired design with kindness at its core, supporting charitable causes through its Kindness Project while creating jewellery made to be worn, loved and layered every day.