In 2013 former nightwear buyer Deb Price decided she needed to control her time to be there for her disabled daughter so Deb left the corporate buying world and set up British Boxers. The brand offers luxury underwear, nightwear and loungewear and has a strong following after being featured in films like Saltburn and The Crown. British Boxers, named after Deb’s 3x Great Grandfather who had been a Victorian Heavyweight boxing champion, began by making just boxer shorts but has grow ever since.