Joanna’s children suffered from sensitive skin and eczema but after searching for natural skincare to help give them respite, she could only find steroid-based creams. After much research and visits to many chemists worldwide, she started Childs Farm.
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*Joanna founded the business but has since successfully exited. We keep her here as a trailblazer – a tribute to the women who built it, sold it, and inspired others to do the same

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