Cradle & Tonic began with a vision to redefine maternal wellness with beautiful, considered products that truly support mothers-to-be and new mums. Founded by Sarah in 2017, the brand was inspired by her search for luxury baby shower gifts that were both elegant and safe for mother and baby. Recognising gaps in the maternity market, Sarah curated a collection that blends natural ingredients, self-care, and relaxation. Today, Cradle & Tonic continues to grow as a trusted destination for wellbeing and skincare during pregnancy, postpartum, and beyond.