Kate had initially planned to launch a business that sold mismatched shoes for people with different-sized feet, as she was frustrated with never finding shoes that fit both her feet we'll. But when she researched the idea, she found that women had a more pressing need: bras that fit both breasts properly! Having experienced the challenges of uneven breast sizes herself, Kate realised how common it was and decided to create innovative solutions and a supportive community for breast asymmetry through her brand, Evenly.