When Elena began turning leftover vegetables from their London shop into preserves, her husband said, “Why don’t you ferment them?” Knowing she had grown up with those traditions, it lit a spark. Combining inherited knowledge with deep food expertise, she began creating small-batch ferments that quickly went viral and grew into a widely loved fermentation brand. Later, this journey became FERMARY, a modern fermentation brand rooted in gut health, beauty, and the timeless wisdom of nature.