Inspired by her love of diving and frustration with wetsuits designed for men, Jenna decided to create wetsuits in small batches shaped for the female form. She used both limestone and rubber to make them softer on the skin. The brand is deeply personal: Fulmar is the name of Jenna’s dad’s fishing boat, and the logo comes from her mum’s handwriting, connecting each piece to her family and coastal roots. From the first launch, which included a female surf lesson followed by a beach clean, Jenna has been building a community of women who love the water and value thoughtful, sustainable design.