Friends, Shirley, Kim, Bawani, Pam and King realised that they were all struggling with inconvenient powders and pills in their daily routine. When more friends and family shared the same frustrations, they knew there had to be a better way. The friends reimagined collagen as a ready-to-drink option: simple, effective, and enjoyable- bringing GEN Collagen to life as a healthy drink that’s delicious and easy to consume.