Starting to knit at the age of 5 as therapy to deal with the loss of her mum, this hobby turned into a BA Hon's degree in FashionKnitwear & years of personal and professional curiosity leading Genevieve to the disappearing British Knitwear industry. In response to the wastage produced by the fashion market, Genevieve works with family-run mills and skilled artisans across the UK to revitalise the disappearing industry with sustainability, innovation and heritage skills at heart. Genevieve's love of colour is seen through her signature, confident & unexpected, colourful yarns in timeless modern silhouettes.