When lockdown cut Daisy’s university experience short, stress led her to pull out her lashes and with beauty salons closed, she had nowhere to turn. She searched for a lash serum but found most were overpriced or contained prostaglandins. Taking a leap of faith, Daisy invested her savings into making a new lash serum. What began as a personal fix became a mission to create a prostaglandin-free, effective, and accessible lash serum to help others feel confident again.