Juggling her career with raising two boys under 4 led Roisin close to burnout. When she discovered functional mushrooms, their impact on her energy, focus and resilience was nothing short of transformative. Digging deeper, Roisin found most products contained ingredients that didn’t need to be in there and minimal active ingredients despite premium price tags. itmushbegood emerged from this realization, leading Roisin to create PAUSE, the first-of-its-kind menopause support formula. Now she’s dedicated to helping both men and women harness these remarkable fungi at every life stage through their range of organic, high-potency formulations.