When Lily’s Oxford MBA classmate Nick asked her, “Why aren’t there postal male fertility tests?” during COVID, it sparked a year of intense discovery into gender bias and inequality in the fertility industry, as well as the issue of global sperm decline. After hundreds of interviews with experts, couples and men of all ages and backgrounds, followed by two years of R&D, Jack Fertility was born. Launching the UK’s most convenient sperm test, Team Jack is smashing barriers to male reproductive health, empowering proactive male fertility care and helping to ease the fertility burden on women.