Swati came from a legacy of textile manufacturing, with her father owning a major plant in India and her grandfather running a recycled wool factory. After losing them both, Swati wanted to honour their memory by continuing in the family trade. She began to create blankets and scarves using natural, sustainable materials and soon Just Like Red was born. Each piece embodies her family's love and craftsmanship and is designed to be passed down for generations, wrapping you in their warmth and care.