Victoria was fed up with the amount of plastic waste in her own family bathroom. Having worked in Marketing & Sustainability for 20+ years for a big multi-national FMCG company, she knew firsthand the huge risk involved in big brands making the bold decision to eliminate the easily avoidable plastic and unnecessary water from all of their products. With this in mind, she decided to create her own business, KinKind, to lead the way in plastic-free and waterless hair and beauty products.