Lena was raised in a family of jewellers, where every piece was made in-house, slowly, and to order. This shaped her belief that jewellery should be lived in - considered, personal, and enduring. Unable to find pieces that reflected her unhurried lifestyle and love of minimalism, she began designing them herself. What started as personal creations soon gained a following, leading to the brand’s online evolution. Today, it’s defined by intentional design, detailed craftsmanship, and jewellery made to integrate seamlessly into everyday life.