Sarah, a mother of two, lived in a small flat without a garden and relied on a tumble dryer for drying baby clothes. She bought plastic dryer balls, but they we're noisy and contributed to plastic waste. While studying felting, Sarah discovered the softening power of lanolin. This gave her the idea to create silent, natural wool dryer balls with a twist inspired by sheep in the Yorkshire Dales, revolutionising the laundry routine.