Laura, the mum behind Lola&Lykke, launched the brand in 2018 after living the unspoken reality of motherhood firsthand — the moment the baby arrives, the focus shifts entirely away from mum. Determined to change that, she built a range of innovative products designed to make motherhood genuinely easier, backed by a community rooted in education, real support, and empowerment. Because when mums thrive, everyone does.