Rachel and Libby met at work and became great friends. One day they were chatting and decided that they should start a side hustle, working from Libby’s parents bedroom, personalising leather goods from a wholesale catalogue. They spotted a gap for stylish, affordable accessories with a personal touch, and demand quickly grew. What began small evolved into designing their own collections, moving into bags 7 years ago. Since then, LRM has been worn by Holly Willoughby and collaborated with Vicky Pattison and Louise Pentland.