Discovering unique nail polishes on a trip to New York, Julia and her husband Trevo realised they had found a gap in the UK market. They started distributing unique nail polishes in the UK. By combining Julias expertise in beauty with Trevors music background (Mad), they soon evolved from selling salon pick-up lines to creating their own high-quality beauty gifts. By partnering with licensors like Kelloggs and now Disney and Warner Brothers, Mad is now a world leader for an entire range of different, innovative beauty gifts.