Helen spent her early career in HR before being made redundant while on maternity leave, just as her daughter Martha started weaning. But Martha didn’t want mush, oh no no no! As a sleep deprived new mum, Helen struggled to find convenient options that weren’t flavourless puffs, mushy pies, or puréed pouches claiming to be healthy. Most were high in sugar, contained ingredients she didn’t recognise, and certainly didn’t resemble real food. So she decided to build the better choice herself. Martha & Me delivers homemade whole foods (frozen for freshness) to the doors of families across the UK.