When our founder Anja was struggling to breastfeed her underweight baby, a midwife suggested using a warm flannel. She tried it and immediately noticed an increase in her milk production. But she hated being tied to the house, constantly warming another wet and soggy flannel. She kept thinking there had to be a better way. That thought became a heated nursing bra, and eventually Meyva, a brand built around making warmth wearable for women.