Sisters Laëtitia and Alexandra were one day hit with a simple realisation: childhood’s “firsts” pass in the blink of an eye. Wanting a more beautiful way to capture those fleeting moments, Laëtitia designed an illustrated alternative to the traditional baby book for their own family. What started as a personal keepsake grew into their brand, My Baby Days, launchign with their award-winning All My Firsts prints. They offer thoughtfully crafted pieces that help parents preserve milestones with style, sentiment and lasting meaning.