In the quiet early days of motherhood, Lina struggled with dry, sensitive skin and was disappointed by products that promised “gentle” but felt anything but and so she began handcrafting soap at her kitchen table while her baby slept. Named after her Baltic roots, Neuri grew from those first curing bars on a wooden shelf. Today, the brand is rooted in simplicity and calm offering thoughtfully made skincare designed to soothe both skin and spirit.