Jacs got the idea for PacaPod after spending 18 months cycling around the world, where living out of bike panniers taught her the value of smart organisation. After becoming a mum, she drew on those values and worked with other new mothers to design a 3-in-1 changing bag system that made life easier, with clever compartments designed for one-handed use and simple organisation. What began as a practical solution for new parents grew into an internationally recognised brand spotted on Benedict Cumberbatch, Chris Hemsworth, Sophie Ellis-Bextor and Zara Tindall, bringing a little more order to the chaos of family life.