Mim created her brand of under-dressing perfection of soft, UK-made silk camisoles, slips, pyjamas and loungewear pieces because of a personal frustration when she couldn't find anything to wear under a sheer silk kaftan. Mim wondered if there might be a market for solution-based luxury pieces in an array of colours with options for all shapes and fits that women might need. She got to work designing, and Parasol Rose was born, using the best silks and linens to make long-lasting small production runs.