As an avid dog lover it struck Nathalie that there weren't many products out there on the market that could help her furry friends live their best life. Deciding to use her cosmetic and innovation expertise, Nathalie carved out a new category in the pet wellness segment and created Pawer Water, a unique soluble powder that owners can mix with water to give their four-legged friends electrolytes, vitamins, collagen, and other functional ingredients that boost their health.