Born from witnessing too many instances of insincere gift receptions and the alarming stats on gifts destined for landfills, Dele started Peace Lily to help people and businesses find, choose and give gifts that truly resonate with recipients. She created a digital decision-making tool, the LINK Gift Finder, to help promote more mindful choices and began curating artisanal gifts and hampers made in the UK that are likely to be cherished, alongside packaging to reduce waste and enhance the gift-giving experiences.