Having worked as a nail technician, Jenni started being asked to work with more and more celebrity and VIP clients. She wanted her nail kit and accessories to look luxurious, but there just wasn't anything on the market. Jenni set about making her own high-quality, stylish beauty tools and realised that she also wanted to offer this to other manicurists and beauty therapists at an affordable price. So she launched her brand PersoNAILity which, to begin with, offered just tools but has expanded to offer skincare, nail and brow treatments, and supplements too.