Emma started Relief after experiencing burnout from years in the corporate fashion world. With a background in lingerie design, she found herself drawn to the possibilities of zero-waste and began experimenting with period underwear at home, creating the first of its kind in China. What began as a personal project gradually grew into Relief, a brand shaped by her commitment to thoughtful design, sustainability, and comfort. Now based in Europe, she continues to explore new ways to make period products feel and look better.

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