With over four decades in the beauty industry, Ruby became frustrated with the direction trends we're taking. Making it her mission to simplify beauty routines and put the power back in peoples hands, she decided to encourage everyone to embrace their natural features, offering practical, no-nonsense beauty adviceno filters, no Photoshop, just honest education. Known in the industry for her trailblazing approach, Ruby launched a range of multipurpose makeup products designed to do just this, make beauty easy and rewarding, and so the Ruby Hammer brand was born.