After more than two decades working with big global businesses, Natalie realised there was a disconnect between what the beauty industry promises and how empowered we are to improve our own wellbeing and self-esteem. She spent several years researching plant biology, bioactive ingredients and the principles of the circular economy. Sacred's mission is to break the vicious cycle of consumerism and create a powerful circle of beauty that connects us with ourselves, one another and the natural world.