Scrumpf was born out of first-hand experience in the dog food industry, where Joy saw how clever marketing often masked low-quality ingredients. When a new puppy arrived, she wanted to feed it raw food but needed a more practical solution for travel and small-space living than any of the existing brands were offering. After researching freeze-dried raw food and finding limited, basic options in the UK, she set out to create something better. Scrumpf now offers high-quality, freeze-dried raw meals and 100% natural supplements made with only functional, human-grade ingredients with no fillers, binders or additives, ever.