Diana was frustrated by the lack of performance sportswear designed specifically for women, particularly the limited options for D+ sports bras. She wanted women to have access to activewear that genuinely supported their bodies, without compromising on fit, comfort or performance. That frustration led her to create Stana, a sportswear brand exclusively for women, with every piece designed from scratch around the female body, never adapted or scaled down from a product made for men.

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