After a frustrating Saturday morning spent searching for age-appropriate bras for her daughter, Sue realised the need for underwear designed for growing teenage girls. It was Geneva, her daughter, who suggested they start their own company to solve this problem. Tragically, Geneva passed away in 2018, but Sue decided to continue SugaPlum to honour her daughters memory and now supports PAPYRUS, a national charity dedicated to preventing young adult suicide, through the sales of her bras.