Serinas Jordanian heritage gave her a special connection to the Dead Sea and it's healing properties. When she suffered horribly with postpartum skin issues and stress-induced rosacea, Serina went on a quest to find Dead Sea solutions that could help her and was left utterly disappointed as most Dead Sea products on the market contained harsh chemicals and preservatives. Supported by her siblings, Laith and Hana, the three of them set out to create their own solution of Dead Sea Glow by working with an exceptional formulator in Jordan to harness the Dead Seas unique, skin-boosting, and therapeutic minerals.