When Poonam’s daughter Gia outgrew baby toiletries, Poonam searched for products that felt more grown-up but remained gentle on young skin. When nothing met both her standards and Gia’s preferences, she created The Kids Bathing Co., a premium range of kids’ toiletries, beautifully scented and designed to be something kids will actually want to use. Each product is crafted with care, dermatologically tested, paediatrician-approved, suitable for sensitive skin and backed by credentials parents can trust.