Poppy got the idea for THEGATHER from what knitwear had always meant to her long before it became a business, comfort, familiarity, and those quiet family moments that make you feel safe. She wanted to create pieces that carried that same feeling into everyday life. What began as a simple love of knitwear slowly turned into building a brand centred on natural fibres, small runs, and making clothes that feel deeply considered, comforting, and made to stay with you.