Shortly after becoming a mum for the second time, Emma realised that she had forgotten all those little everyday details about her firstborn! Knowing just how quickly babies grow and change, and after struggling with messy handprint kits herself, she wanted to create something simpler and more meaningful. She got the idea for Tiny Tiptoes and started desiging on the sofa during nap times. This one product soon turned into a family-run business where Emma shares her creations with other families.