After years of dreaming about her perfect home, the reality of furnishing her first home quickly became a huge frustration for Deirdre. Working in investment banking, the last thing she wanted to do after a busy day was trawl websites to find the right furniture. Thats when she realised this was a problem to be solved and left her job to live off her savings and start an easy-to-navigate, fun-to-use directory of furniture retailers.