Inspired by her Nonna's ancient Italian panforte recipes, Lara started baking energy bars in her home kitchen. Natural, powerful and delicious, they were an instant hit with endurance athletes. Along with her husband Marc and co-founder Steve, they started Veloforte. The trio's mission is to use real nutrition to motivate and reward your efforts, supporting lifelong health, naturally. Using only quality, real food ingredients, and no artificial shortcuts, Veloforte offers a full range of ingredient-led active nutrition and wellbeing supplements.