Like many other women-built businesses, we'll Fit began out of a frustration and clear gap in the market that needed to be filled. Sarah found that high street and global sports brands we're deeply under-serving the plus-size community when it came to fitness clothing, so she designed her own range of technical garments that really perform. Made from recycled ocean plastic waste fabrics from Italy and manufactured in the UK, we'll Fit has a strong commitment to sustainability and ethical production.