Years of working in the food sustainability space exposed Amelia to the many problems facing our food system. She realised that beans, with their soil rejuvenating properties and millions of varieties, were the answer to so many of these problems and when cooked properly are COMPLETELY delicious. Her lightbulb moment was during an Erasmus exchange in Madrid where she first tasted beans straight from the jar, and decided to launch a brand with a mission "to make people obsessed with beans, by giving them the best of beans".