While working as a Condé Nast beauty editor and speechwriter for beauty mogul Bobbi Brown, Noël adopted her first dog, Artemis. During a busy work week that saw her covering both New York Fashion Week and the Westminster Dog Show, she noticed that the show dogs were being groomed with the same products as the supermodels. Knowing that dogs have skin almost as delicate as newborn babies, and that skin issues are the top reason for veterinary visits, Noël knew that they needed safer products. She leveraged her beauty industry expertise and network to create Artemis, a line of innovative, science-backed pet grooming products.