As a keen gym-goer who stood at just 5’1” high, Ally was increasingly frustrated with the lack of properly fitting activewear on the market for petite women. In 2018 she decided to take matters into her own hands and launched Avo Activewear, the UK’s 1st activewear brand to specialise in premium yet affordable clothing for women with height of 5’3” and under. Avo offers a range of leggings, sports bras, crop tops and shorts and more recently a petite maternity range.