Alex created H.E.R Bodywear to help women feel seen and supported after breast surgery. She’s had breast cancer twice and undergone 12 breast surgeries. Staring at her scars and feeling like a stranger in her own body, she found that nothing fit either physically or emotionally. She couldn’t find a bra that offered both comfort and confidence, so she made one. What began as a personal need became her mission: to help support other women post-surgery.

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